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Victory Theatre

AHF Core Competencies


Tax Credit Consulting


Architectural Heritage Foundation provided early feasibility services and tax credit consulting for the Victory Theatre, located on Suffolk Street in Holyoke, Massachusetts. The historic 1600-seat Victory Theatre, built in 1919, is in need of extensive restoration, and the goal is to return the iconic theatre to its original and intended purpose as the major live theatre house for the City of Holyoke and its surrounding communities.

The Victory Theatre�s restoration is envisioned to be a catalyst for the revitalization of downtown Holyoke. The restored theatre will be the anchor of the Holyoke Arts and Theater District, which will also include the War Memorial Auditorium and the Winter Palace/Tree Studio and the redevelopment of the historic Holyoke House contiguous to the Victory. There is no other non-academic theatre in the Pioneer Valley that is capable of putting on the type of shows that the Victory can accommodate due to its size and design. The Victory�s location provides the opportunity to foster a sophisticated, urban environment for theatre-goers that will complement the Valley�s established academic arts scene.

The restoration of the Victory and its proposed programming will make Holyoke a focal point for the arts in the Pioneer Valley and will leverage the arts as a force for economic development in Holyoke.

Historic Stats
Building Date: 1919
Square Footage: 42,000
Style: Classical Revival
Historic Use: Theater and commercial
New Use: Live performance theater
Total Dev Cost: $26 million
Tax Credits:
State and Federal Historic Rehabilitation,
New Markets
Development Team
Massachusetts International Festival of the Arts
Nessen Associates
Durkee, Brown, Viveiros & Werenfels
© 2019 Architectural Heritage Foundation, Inc